For high-ticket B2B: SaaS, consultancies and agencies, and PE firms sourcing off-market deals
We will build and run a cold outbound system inside your business, so you get qualified sales calls every week without hiring an SDR or paying a vendor to guess.
Conversations with people who match your buyer, booked on your calendar, every week.
- ✕Without hiring an SDR at salary plus tools plus six months of ramp
- ✕Without burning your main domain or your firm name
- ✕Without a monthly retainer to a vendor who blasts fifty thousand people
- ✕While owning the list, the copy and the infrastructure yourself
Do not keep reading unless your average customer is worth $5,000 or more and someone can take a call within three business days. Below that number the maths does not work, and I will say so on the call.
What results look like
I am not going to show you someone else's campaign screenshots.
Here is what is true today. I am running this for a B2B marketing network right now, and I built a 1,008-company target list as a test on my own business before selling it to anyone.
What I can show you on a call is the system and the arithmetic. And for deal sourcing you do not have to take my word for any of it: you pay per qualified call that shows up, and nothing else.
Why outbound at all
There are three ways to get clients. This is the one that pays this month.
Content takes a year before it pays. Ads cost ten thousand dollars just to learn what your message is. Outbound puts you in front of the person who signs, this month, for a fraction of a penny per email.
You are not emailing info@ or support@. You are emailing the founder, the partner, the owner. And unlike ads or posts, your competitors never see it.
The system
We are going to build you this system.
Illustrative — names are made up so you can see the mechanics
Outbound system · B2B SaaS
The written buy box
Founders of B2B SaaS companies, 20–200 people, ACV above $8k, who hired a Head of Sales in the last 90 days.
Buy box written down, then a verified list. Nothing else starts until this is true.
| Company | Role | Signal | Fit | |
|---|---|---|---|---|
NLNorthlanenorthlane.example | CEO | Hired VP Sales, Mar | 94 · Strong fit | Verified |
KVKilnviewkilnview.example | Founder | Series A, 40 hires | 88 · Strong fit | Verified |
OROrchard Railorchardrail.example | COO | Job post: AE x3 | 81 · Strong fit | Verified |
TMTide Milltidemill.example | Head of Growth | Content only, no sales | 54 · Out | Catch-all |
Click through the picture. The names are invented so you can see the mechanics — list, inboxes, sequence, replies, calendar. Under all of it sits the written buy box: who you sell to, who you never sell to, and the signals that say someone is ready.
Why it is hard
What it takes to actually get delivered.
- •Buy secondary domains so your main one never carries the risk
- •Set SPF, DKIM and DMARC records on every one of them
- •Create the mailboxes and warm them for two to three weeks before a single send
- •Cap volume per inbox, forever, not just at the start
- •Build the list and verify every address, or bounces burn the domains
- •Write different copy per segment, because one message to everyone reads like a blast
- •Read the replies daily, kill what is not working, scale what is
It takes five to ten hours to set up and one wrong record burns a domain. That is why we do it for you.
Typical numbers
What a normal month looks like.
Five thousand emails a month, sent properly, is roughly fifty positive replies, fifteen to twenty booked calls, and two to four clients at a normal close rate.
The honest part: that range assumes case studies and testimonials. Without them it takes closer to ten thousand prospects to sign one client. I am at the start of that curve, which is exactly why the deal-sourcing version is paid per call that shows up.
What you get
Everything that gets built and run.
Your options
Why this makes sense.
Option one
Learn it yourself
Twenty hours to understand the infrastructure, a few hundred a month in tools, and at least one burnt domain while you learn. Free, if your time is free.
Option two
Hire for it
A salary, a tool stack and six months of ramp. Then they leave and the playbook leaves with them.
Option three
Do it with me
Built inside your accounts, run weekly, handed over documented. For deal sourcing, paid only per qualified call that shows up.
Timeline
How the setup and handover works.
- 1Call, we agree the buy box and whether outbound suits you at all
- 2Domains bought
- 3Inboxes created and warm-up started, the three-week clock
- 4Target list built and verified while warm-up runs
- 5Copy written per segment, you approve every email
- 6Sending platform configured and campaigns loaded
- 7Launch
- 8Replies answered daily, calls land on your calendar
- 9Weekly review: kill, scale, add segments
What this costs
Three shapes, depending on what you want.
Build it once and we hand it over. Run it monthly with us. Or, for deal sourcing, pay per qualified call that shows up and nothing else.
Which one fits depends on your buyer and how narrow your criteria are. You get one fixed number after the first call, usually within 24 hours. Tools and domains are billed at cost, and we tell you what they are before you spend anything.
At the end
What you will have at the end.
A sending setup you own, a verified list, a copy library that works, a reply playbook, calls on your calendar, and a documented system your next hire can run.
Questions
Questions I get on calls
Is cold email legal?+
Yes, when it is done properly. We email business addresses, identify ourselves, and include an opt-out on every message.
Will this burn my domain?+
Not your main one. We never send from it. That is the whole reason for the secondary domains.
Does this work in my industry?+
The real question is whether your customer is worth enough to go and get directly. Above about $5,000 in customer value, the maths works almost everywhere.
We tried outbound and it failed.+
Most failures are infrastructure, not copy. The emails never reached an inbox. That is the first thing we check.
Who writes the emails?+
I do, per segment, and you approve every one before it sends.
Does it fit our CRM?+
Yes. Cold email stays in its own tool, and once someone replies they sync into whatever CRM you already use.
How much of my time does this take?+
The buy box conversation, then approving copy. After launch, taking the calls.